Have you ever wished there was a trusted directory where you could find Christian coaches and service providers who are actually aligned with your faith?

I have. And for the longest time, I kept searching for something like this, somewhere I could find help without worrying about New Age practices or hustle culture being pushed on me.

But here’s what God has been teaching me: If He gives you a vision and you can’t find it anywhere else, maybe He’s asking you to build it.

So today, I have some extremely exciting news to share with you. I’m launching a brand new business called The Purpose Pages, ma vetted directory for Christian providers and coaches to be found by fellow Christian entrepreneurs who are looking for trusted support.

And I cannot wait to take you on this journey with me.

The Vision God Gave Me Two Years Ago

The Lord gave me this idea two years ago. And honestly? I was hesitant. I didn’t feel equipped.

I remember telling my best friend about it as I was driving home from a retreat. I was excited, but I was also thinking, “I need hundreds of thousands of dollars in capital. I need a huge development team. I need an IT team. This is just too big.”

So I did what I think most of us do when we get a big God-sized dream: I put it on the back burner.

I said, “Okay, God, that sounds really cool. Great idea. But maybe not for me. Not right now.”

Sound familiar?

I find it sort of ironic because when I first started The Purpose Gathering, I had the same hesitations. I did not feel qualified. I felt like I had to be a completely different person. I didn’t think this was for me.

But over the past year, if you’ve been following along on this podcast, you’ve seen a change. You’ve seen a shift in who I am and who I’m prioritizing in my life.

And that is my relationship with the Lord.

What Changed: From Sprinkling Jesus on Top to Full Surrender

The past year has been truly this journey of me surrendering every part of my life and business, not just sprinkling Jesus on top and not just praying and asking Him to bless what I’m already doing.

I’m talking about seriously starting my day, every workday, with a business meeting with God and asking Him, “Are these plans that I have in mind the plans that You want for me?”

I truly believe that we still have to do work as Christian business owners. We can’t just sit back and expect God to tell us the next step all the time. We still have to take forward progress.

But what I’ve found is that I used to just get an idea and run with it. I wouldn’t take the time to listen. I also, for sure, would not pivot. I’ve really struggled with having to pivot and slow down and change my priorities.

But this past year has really showed me how much peace I have when I don’t strong-arm it, when I don’t have to have it all together, and when I can just release the pressure of doing things a certain way.

In my mind, that has always been the worldly way. I might not have known it, but since I’ve been doing a lot of this surrendering and reflection and really just growing in my walk with the Lord, I’ve been realizing that I’ve been operating out of worldly standards of success and not godly standards.

And so I would become extremely overwhelmed, irritable, and frustrated when things weren’t going my way.

Honestly, the Lord has completely wiped the slate clean.

The Shift That Changed Everything

Last year, I hosted my first faith-based business conference in April 2025. And right around January 2025 is when I started to feel that shift. Everything felt unsettled.

I had been growing an audience of just mom business owners for five years. And it felt really scary for me to almost exclude part of those people when I started niching to Christian mom entrepreneurs.

I wrestled with this for a really long time. I thought my event was going to be faith-based, but then I would just go back to having my regular business available to everyone.

But through that process, the Lord really refined me and pointed me in the direction that He wanted me to go—which was to focus on helping the faith-based Christian entrepreneur in pursuit of following Jesus. Helping them get back on track with their relationship with the Lord. Helping them step out of hustle culture and really redefine their metrics as a business owner and in life in general.

And it’s been a really beautiful journey.

I say all of that to say: I have been learning so much about what it looks like to walk in radical obedience—doing the things, stepping out in faith, and trusting that the Lord is going to provide, that He’s going to show up in my weakness and make me strong.

August 2025: When God Made It Clear

In August 2025, I felt like God gave me the fuller, more complete vision of what this directory was going to look like and who it was going to be for.

And honestly, in that moment, I was just so excited. I didn’t have the major hesitations I originally had because I was a different person. I have been operating differently.

I felt more at peace knowing that the Lord is going to go before me and He is going to level mountains. That passage in Isaiah has just stuck with me so clearly.

And I want to just say this for you listening: If God has given you a big dream and you don’t feel equipped, I want you to know that’s okay. That’s actually a really good sign.

That’s a really good indication that you’re in the right place. Because a lot of people play it safe for their whole life and they never take a risk because they don’t believe they’re equipped.

And guess what? They’re right. They’re not equipped.

They’re not equipped to have a God-sized dream without God.

I think so often that’s what we try to do. We imagine going down the path with just our skill set and just our strength. And that’s not what God invites us to do.

God is inviting us to step out in faith. If you believed you could do it on your own, that would not be faith. That would not take courage and bravery.

What Is The Purpose Pages?

So here’s what The Purpose Pages is all about:

It’s a vetted directory where Christian entrepreneurs can find trusted coaches, service providers, membership owners, mastermind facilitators, basically any online Christian business owner who serves other entrepreneurs.

For Users (People Looking for Help):

• It’s completely free to use
• You’ll be able to search for vetted Christian providers who are aligned with your faith
• No more worrying about New Age practices, manifestation, or hustle culture being pushed on you
• Find the help you need from people who actually get it

For Providers (Christian Coaches & Service Providers):

• Get found by your ideal clients without the constant marketing hustle
• Pre-purchase an annual listing (we have two tiers: basic and advanced/storefront)
• All providers must adhere to our code of conduct and show they’re in pursuit of following Jesus
• Founding Members during our crowdfunding campaign get 50% off their annual listing FOR LIFE

Why This Matters to Me (And Probably to You Too)

I have spent over $30,000 on coaches over the years. Many of them were not aligned with my faith, and I didn’t realize it until I got into their coaching program.

Then I’d hear them talking about law of attraction, manifestation, divination, all these things that do not align with my faith. And I felt really stuck.

It was so hard to try to listen to what they were saying but then extract all the New Age practices out of it.

On the other side, I’ve also been in programs where that wasn’t so prevalent, but instead it was all about hustle culture. The message was: “If you want to be successful, you need to scale. If you want to scale, you need to work harder. You need to do more. You need to be on social media constantly.”

And I just felt terrible about myself, honestly.

I kept thinking, “I wish this directory existed.”

And the Lord gave me the vision, and I just couldn’t put it away.

As a provider, I’ve also been frustrated with the non-stop marketing, chasing clients, and the social media vortex. It’s exhausting.

I want to get back to doing what I love, coaching, mentoring, building community, hanging out with my family, being in the Word more, praying, and serving my community.

I don’t want to spend so much time marketing.

The Purpose Pages is truly my answer to both of those issues.

Here’s What’s Happening Next

I just recently launched an Instagram page at @purposepages where you can follow along and join the waitlist.

I hired my best friend and her team at Grace and Vine, and they’re producing the branding, website build-out, and directory development.

I just signed the contract last week, and this week they’re focusing on branding. Then we’ll move into Phase 1 of development (website build-out, about 4 weeks).

Then in March, I’m launching a crowdfunding campaign (like a Kickstarter). This is where providers can pre-purchase their listing and lock in that 50% off founding member rate for life.

And for users, if you feel called to support the campaign, any dollar amount is helpful in this startup phase.

After the crowdfunding campaign (which will last 2-3 weeks), we’ll move into full directory development.

We’re looking to fully launch in May 2026.

A Note About This Podcast

This podcast is going to take a break for a while. I’m not going to be putting out new content here for now.

But here’s the exciting part: I’m launching a YouTube channel! I’m planning to launch it in March (we’ll see how that goes), and I’ll be repurposing a lot of the content I already have and switching from audio-only to video.

I’m really excited about this because I love being on video. I love being able to feel more connected. There’s a layer of trust you build when you listen to someone, but it elevates even more when you can listen and see them speak.

Final Words From My Heart

Thank you so much for being on this journey with me. I am so excited for what is to come.

Remember: There are two ways of operating business. There’s the worldly way that’s really focused on income, vanity metrics, and doing it in your own strength. And then there’s the kingdom version of success, which is all about peace, surrender, impact, forward progress, and most importantly, partnership with God.

I was so afraid when I switched my viewpoint from worldly views of success to kingdom. I was afraid that if I took my foot off the gas, things would crumble.

And honestly, the opposite has happened. I have never worked less in my life, and I feel more peace. My income is increasing. My impact is increasing. But most importantly, my heart is changing.

And I want that for you too.

So I pray that you would obediently walk in step with the Lord, that you would allow Him to lead your life and business, and that you would do it even though you’re scared.

Because the Lord does His best work in our weakness, because He is made strong.

This is not the end of the podcast. It’s just a pause for now while I’m building some incredible things.

Don’t forget to follow along, and I will see you very soon.

Related Podcast Episodes: 

1. Ep 234. Doing Business Differently: Surrender Your Plans so God Can Lead (Part 3)
2. Ep 233. Doing Business Differently: God Designed You for Community (Part 2)
3. Ep 232. Doing Business Differently: What Kingdom Success Looks Like (Part 1)

Resources:

1. Join The Purpose Pages Waitlist – A vetted directory for Christian providers to be found by fellow Christian entrepreneurs. Crowdfunding starts March 2026, launching May 2026.
2. Follow Purpose Pages on Instagram – Stay updated on the launch, crowdfunding campaign, and all things.
3. Purpose Gathering Workshop Rested and Rooted (Waitlist) – A Spirit-led morning to refocus, reconnect & recharge in Downtown Gilbert, AZ. Live worship, speaker sessions, guided reflection, and intentional connection with faith-driven moms in business. Grab your ticket
4. Learn more about the Collective Mastermind – A Christ-centered space for ambitious mompreneurs who are ready to align their life and business with the Lord.
5. Join the Faith-Fueled Fireside on December 16th at 10AM (AZ Time) – This virtual gathering is an opportunity to connect with like minded mamas who are ready to trade hustle for peace this season.
6. Join the Free Purpose Gathering Community – A welcoming space for Christian mompreneurs to connect, grow, and be encouraged in both life and business.
7. Have a question for me? Or a specific struggle you’re dealing with? I’ll address your question on the podcast. Submit your ‘Ask Ashley’ question here.
8. Please connect with me on Instagram @thepurposegathering.