Do you ever avoid looking at your business finances because it feels too overwhelming—or maybe even a little scary?

You’re not alone. This week on The Organized Mompreneur Podcast, I sat down with Jackie North, a CPA and the founder of The Peak CFO, to talk all things money, mindset, and margin. Jackie has a gift for helping mom business owners ditch the shame around their numbers and step confidently into the role of financial decision-maker. This episode is packed with wisdom on how to release guilt, steward your finances well, and create margin for both profit and purpose.

Jackie is a wife, a mama of three, and a fractional CFO who knows what it’s like to build a business in the margins of naptime and carpool. She’s also one of the incredible sponsors of The Purpose Gathering Live 2025, and her insights on this episode will leave you feeling empowered, not ashamed, about your numbers.

From Party Supplies to Profit Strategy: Jackie’s Story

Jackie’s entrepreneurial journey started when her oldest was just six months old and she began selling party supplies from her living room. Eventually, she followed a nudge to pursue accounting, a path that seemed crazy at the time but has now turned into a thriving business helping others understand their financials.

After working in public accounting and experiencing burnout, Jackie knew there had to be a better way. Today, she helps mompreneurs take control of their business finances without the guilt or confusion.

Why Women Avoid Their Numbers (and Why That Needs to Change)

So many of us carry shame around money, whether it’s feeling like we “should know more,” comparing ourselves to others, or being afraid to face the truth of where our business really stands. Jackie challenges us to:

• Release guilt and negative beliefs about money
• Let go of comparison (you don’t know what’s happening behind someone else’s business!)
• Approach your finances with curiosity, not judgment

Because your numbers? They’re not the enemy. They’re just telling a story, and you get to decide what happens next.

How to Run Your Numbers (Without Freaking Out)

Jackie walks us through the basics of reading a profit and loss statement (P&L) and how to think about your numbers strategically:

• Start by tracking revenue, expenses, and net profit
• Think of it like budgeting your time, what’s essential, what’s unnecessary, and what’s working?
• Forecast your cash flow: If revenue stays the same, can you sustain your current expenses?

She encourages us to set aside time each week or month to review our numbers, without emotion or shame. Just honest data that helps you make wise decisions.

Faith, Fear, and Financial Stewardship

As a Christian, Jackie sees money not just as numbers on a spreadsheet, but as a tool God gives us to steward well. She shared a powerful story about telling her dad she was scared to leave her job and start her own business. His response? “So what if you’re scared?”

Fear doesn’t mean stop. It means you’re stepping into something new, and with God, you don’t have to do it alone. Jackie reminds us:

• Fear is normal, but it doesn’t disqualify you from stepping forward
• Your business is a resource God can use to bless others
• Stewarding your finances well is an act of obedience and trust

As Luke 16:10 reminds us: “Whoever can be trusted with very little can also be trusted with much.”

Boosting Your Margins and Paying Yourself Well

Jackie breaks down two simple ways to create more profit:

1. Raise your prices – Especially if you haven’t done so in the last 6–12 months. Ask: Is my pricing growing with me?
2. Eliminate hidden leaks – Unnecessary subscriptions, overly fancy tools, or spending based on comparison rather than strategy

She encourages us to shift our mindset from dimming our light to serve others… to strengthening our light so we can shine even brighter for those we’re called to help.

Avoiding the Biggest Mistake: Inaction

The most common mistake Jackie sees? Avoiding your numbers altogether. Like she says, “Just start. Look at your last three months of expenses, forecast them forward, and check your sustainability.”

It doesn’t have to be fancy. You don’t need a CFO or complicated software. You just need to show up, be honest, and give yourself grace to grow.

Quotes to Note

“Fear doesn’t mean stop. It means you’re probably heading in the right direction.” – Jackie North

“Your numbers aren’t scary. They’re just telling a story.” – Jackie North

“Strong margins mean stronger impact.” – Jackie North

Join Us at TPG Live 2025

If you loved this conversation, you’ll love what we have planned for The Purpose Gathering Live 2025.

This two-day in-person and virtual event will help you:

• Align your business with your faith
• Strengthen your confidence as a CEO
• Build lasting community with fellow mompreneurs

Grab your in-person ticket here

Special Thanks to Our TPG Live 2025 Sponsor: The Peak CFO

We are so grateful to have The Peak CFO as one of our incredible sponsors for The Purpose Gathering Live 2025. Their mission to empower women with clarity and confidence around their finances is deeply aligned with our heart at The Purpose Gathering.

Jaci’s practical wisdom and compassionate guidance make finances feel approachable, doable, and even inspiring. We’re so grateful to partner with her and share her heart with the TPG community!

Connect with Jaci North:
Instagram: @jackie_thepeakcfo
Website: whatthepeak.com
Freebie: Profitability & Cash Flow Calculator

Thank you for joining us today. Wherever you are on your motherhood or business journey, there is hope, clarity, and purpose in the process.

You are not alone.

Complimentary Episodes:

1. Ep 205. Juggling a Side Hustle and Full-Time Job Through Unexpected Life Changes With Chris Misterek
2. Ep 204. What Infertility and Loss Taught Me About Business, Faith and Resilience with Trisha Zehrung
3. Ep 203. Sustainable Wellness Habits for Busy Mamas Juggling it All With Lauren Gary
4. Ep 200. Fighting the Real Enemy of Your Business Growth
5. Ep 199. Breaking Up with Hustle Culture
6. Ep 198. Finding Peace in the Messy Middle
7. Browse All Mindset Related Episode

Resources:

1. The Purpose Gathering Live In-Person Event – A transformative two-day experience for women ready to trade worldly hustle for Kingdom impact, where you’ll learn to infuse God’s wisdom into every area of life and discover sustainable success His way
2. The Purpose Gathering Livestream – Can’t make it in person? Join us virtually and experience the event from anywhere!
3. Local to Gilbert/Mesa Arizona (For Mom Business Owners) Join our in person membership community
4. Need support managing your time well and creating systems to streamline your business? Join the Organized CEO Bootcamp (6 Week Group Program)
5. Message me on Voxer (My username is afreehan)
6. Have a question for me? Or a specific struggle you’re dealing with? I’ll address your question on the podcast. Submit your ‘Ask Ashley’ question here