Have you ever found yourself wondering if your business success could mean more than just personal achievement?

If you’re nodding your head, you’re not alone. Many of us start our entrepreneurial journey focused on growth and success, only to discover there might be a bigger purpose waiting to unfold.

Today, we’re diving deep into this transformative journey with Tamra Andress, who walked away from a nine-figure contract to discover her true calling in helping others share their stories.

The Journey From Achievement to Impact

Let’s be real: the path to building something bigger than ourselves often starts with a wake-up call. For Tamra, it meant stepping away from nine successful businesses to spend three years as a stay-at-home mom, completely resetting her definition of success.

After running multiple businesses in her twenties, including:

• A successful maternity boutique that served pre and postnatal women
• A nine-figure nursing bra contract in international markets
• Various side ventures and MLMs that taught valuable lessons
• A college project turned thriving business with her mom

Tamra realized she was chasing achievement at the expense of what mattered most – her roles as wife and mother to her two children (ages 9 and 11).

Understanding the Shift from Self to Service

Making the transition requires understanding key mindset shifts:

Personal Achievement to Community Impact:

• Moving beyond metrics like revenue and followers to focus on lives changed
• Recognizing how your story can heal and help others on similar journeys
• Understanding that vulnerability creates authentic connections with your audience
• Learning to celebrate others’ successes as genuinely as your own
• Viewing business as a platform for positive change rather than personal gain

Identity Evolution:

• Releasing the need to control every outcome in your business
• Embracing collaboration over competition in your industry
• Finding joy in developing others’ potential rather than just your own
• Understanding that meaningful impact often requires patience and trust
• Recognizing that your struggles can become solutions for others

The Power of Your Story

Your journey matters more than you realize. Here’s why:

Story Impact:

• Personal experiences become bridges for others’ healing and growth
• Failures and setbacks provide valuable teaching moments for your audience
• Authenticity creates deeper connections than polished perfection
• Your unique perspective might be someone’s breakthrough moment
• Even small victories can inspire significant change in others

Sharing Guidelines:

• Focus on the transformation, not just the struggle or pain
• Protect private details while maintaining authentic storytelling
• Write from a place of healing, not open wounds
• Consider how your story might affect others, especially family members
• Include practical steps others can follow in their own journey

Creating Safe Spaces for Stories

Tamra’s approach to helping others share includes:

Writing Retreat Elements:

• Three days of dedicated time away from daily distractions
• Structured framework for developing your story’s outline
• Supportive community feedback from fellow writers
• Expert guidance on handling sensitive topics
• Practical tools for continuing your writing journey at home

Community Building:

• Creating judgment-free environments for vulnerability
• Encouraging authentic sharing without fear
• Building lasting connections between writers
• Providing ongoing support after the retreat
• Celebrating every step forward in the writing process

Marketing Through Abundance

Instead of traditional marketing, focus on:

Your Natural Gifts:

• Identifying what comes effortlessly to you (your “profitable fruit”)
• Understanding your unique contribution to others
• Recognizing your natural leadership style
• Discovering your authentic voice and message
• Finding your natural audience through genuine connection

Authentic Connection:

• Sharing from a place of overflow, not depletion
• Creating value before asking for anything in return
• Building genuine relationships with your audience
• Staying true to your values in all communications
• Maintaining integrity in all business interactions

Practical Implementation Steps

Taking your message beyond yourself:

Preparation Phase:

• Identify your core message and the values behind it
• Document your journey and the lessons you’ve learned
• Gather feedback from trusted advisors who know your story
• Create a simple framework for sharing your message
• Set realistic timelines and goals for your impact

Action Phase:

• Start sharing with a small, trusted audience
• Test different methods of sharing your message
• Gather testimonials and feedback from early readers
• Adjust your approach based on what resonates
• Celebrate small wins along the way

Growth Phase:

• Expand your reach gradually and authentically
• Build strategic partnerships with aligned minds
• Develop support systems for sustained impact
• Create scalable systems for wider reach
• Maintain work-life balance as you grow

Remember This Truth, Mama

Your message matters more than you know. Whether through writing, speaking, or coaching, your story has the power to create a movement that impacts generations to come.

Consider this: when you step into your calling, you’re:

• Modeling courage for your children through action
• Creating a legacy of impact beyond financial success
• Living out God’s purpose for your life authentically
• Showing others it’s possible to serve while succeeding
• Building something that will outlast your own journey

Quotes to Note:

“Don’t market your problems, market your fruit. When we show up in joy and light and love, that is the magnetism quality.” – Tamra Andress

“Your business isn’t just about you – it’s about the lives you can impact through your message.” – Tamra Andress

“Sometimes we have to lay something down to pick up something greater.” – Tamra Andress

“We’re raising next generation leaders. That’s what being a mom is all about.” – Tamra Andress

“Write for others, not for family members. Write from healing, not from hurt.” – Tamra Andress

Connect with Tamra: Instagram | Facebook | LinkedIn | Youtube
Websites: Tamra.com | Faith in Media | The Founder Collective
Main Podcast: The Messenger Movement | Women’s Christian Podcast | Faith Driven Entrepreneurs
Freebies: Fit in Faith Media Profit Identity Quiz

Tamra is a publishing house owner, nonprofit founder, and author of multiple books. Through Fit in Faith Media, she helps messengers share their stories and create movements that impact generations. She’s passionate about developing others and building community through authentic connection and service.

Thank you for spending part of your day with me.

And as always, mama, I am here rooting for you and you are not alone on this journey of balancing motherhood and business.

Complimentary Episodes:

1. Ep 196. From Mom Guilt to Emotional Confidence with Alicia Michelle
2. Ep 195. Why You Don’t Need Another Business Strategy
3. Ep 194. Crafting The Business You ACTUALLY Want
4. Ep 186. Unlocking Your Potential from Playing Small to Dreaming Big
5. Ep 184. Navigating the All In or Burn it Down Mentality
6. Browse All Mindset Related Episodes

Resources:

1. Ideal Week Blueprint – Get the clarity and tools you need to take control of your calendar and align your week with your goals and priorities.
2. Need support managing your time well and creating systems to streamline your business? Join the Efficient Mompreneur (12 Month Group Coaching Program)
3. Message me on Voxer (My username is afreehan)
4. Have a question for me? Or a specific struggle you’re dealing with? I’ll address your question on the podcast. Submit your ‘Ask Ashley’ question here
5. Local to Gilbert/Mesa Arizona (For Mom Business Owners) Join our in person membership community