Ep 30. Marketing Doesn’t Have to Be So Hard

I'm Ashley!

My mission at The Purpose Gathering is to help driven momtogs like you level up, so you can build a sustainable business AND a fulfilling family life. I do that through authentic brand photography for mompreneurs and my signature program for mom photographers: Side Hustler to CEO.

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Do You Struggle With Marketing Your Business?

Wishing that the clients would just continually roll in effortlessly? I mean that would just be the dream… Am I right?

Let us help you make that dream a reality. In today’s podcast episode, I’m so excited to introduce you to one of my closest friends, who happens to be a marketing genius, and amazing website and brand designer, Jessica McNichol.

She is going to break it down for us today, bust the myth that marketing is too complicated and scary, and give us some practical tips for planning, executing, tracking and evaluating our marketing strategies and how to know when to ditch the ones that aren’t working. 

What is Effective Marketing?

  • Defining what you’re trying to do
  • Making a plan to do it
  • Evaluating that you got it done

Data is key when it comes to marketing.

In order to understand if something is effective you have to have a measurable goal. Be super specific to exactly what you want to do. Do you want to grow your customer base by a certain number? Reach a certain revenue goal?

If we don’t have an idea of what we are trying to reach that we don’t know what we are working towards. If we don’t ever look at it to see if it’s helping us get to where we are going, then we might not be using our time wisely.

Ask yourselves these questions:

  • What is working?
  • What isn’t working? 
  • Evaluate how much time is it taking? 
  • Focus on 3 marketing strategies but choose 1 main thing
  • What can I tweak?

Creative Marketing Strategies

Network with complimentary businesses for referral program

  • Who are they going to go to before they need my service. 
  • Instagram takeover 

Solving a problem that you ideal client has right now

  • Gift ideas 
  • Stay top of mind 

Giveaways and online takeovers are a great way to expose yourself to other circles of influence

  • Free/new value someone else’s audience 

When you’re in a season where clients don’t always buy you should be working on increasing your visibility.

Jessica want’s to share an incredible workbook that you can grab for free.

This workbook will help you:

  • Visualize your future
  • Define your goals
  • Create an action plan
  • Review +evaluate your goals

Goal Planner, Action Plan + Marketing Audit {Use code TPG for 100% off} 


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My mission is to help fellow momtogs (mama photographers!) experience success in business and in motherhood. As an Arizona brand photographer for mompreneurs, I’m passionate about capturing authentic images that show off my clients’ unique personalities so they can connect with their ideal clients. And as an online business coach for momtogs, I LIVE for helping mamas experience incredible transformations that help them build a business they love, without sacrificing their precious time with their littles.

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